In 2003 when I studied in the graduate school, I met GOOGLE at first. I liked GOOGLE as it teaches where I can get information I want, no matter it is old paper or recent research result. What kinds of issues is GOOGLE I've liked meeting?
1. Censorship
Censorship by Google refers to Google Inc.'s removal or omission of information from its services or subsidiary companies such as YouTube, in ordert o comply with its company policies, legal demands, or various government censorship laws*. This censorship by Google have two controversal points. One is this censorship can violate the right to be informed. The other is Google can lose their market when the agreement on information cersorship doesn't reach between Google and some governments such as China.
2. The future of PPC Advertising
AdWords is Google's flagship advertising product and main source of revenue**. AdWords offers Pay-Per-Click(PPC) advertisment. In other words, Google's main revenue is generated through PPC. Nowadays, it is rising the question on advertisement effect of PPC. The main question is about the conversion ratio, visitor-buyer conversion ratio. In fact, there is nothing to prove that it is even average***. In order to increase the advertisement effect, internet advertising system will evolve from PPC to Paying CPA(cost per action) or Pay-Per-Call. Google's revenue might go down in these new system.
3. The success of Foursquare
In 2005, Google acquired Dodgeball, precursor of Foursquare. However, Dennis and Alex, Dodgeball confounder, left Google in 2009, saying Google wasn't supporting dodgeball the way we expected and Google didn't believe dodgeball was worth engineering resources. Foursquare is growing exponentially in 2010. What does Google in this process show? Google always needs a new business model in order not to become Microsoft of today. Brokeup with Dedgeball makes me have a doubt about Google's future.
*http://en.wikipedia.org/wiki/Censorship_by_Google
**http://en.wikipedia.org/wiki/AdWords
***http://www.clickearns.com/clickearns-articles/ppc-search-engine-advertising.php
2010년 5월 30일 일요일
2010년 5월 24일 월요일
IS Assignment] Microsoft
Microsoft becomes THE MARKET FOLLOWER
Microsoft was a market leader in the world when the window was introduced in the world. No one had a doubt that this company was the leader as we were able to access the computer without the fear owing to the window.
After the birth of GOOGLE and the growth of APPLE, their glory started to fade out. Due to the power of market share, they have been able to keep their position as a leader, especially in Asia. However, many people don't think Microsoft is the leader anymore, even in Asia. My two experiences show their position in Asia has been changing for the last few years.
Experience1
In 2007, I met my new boss who had lived in the US for almost 10 years. He strongly complained that my company used Micro-office as a basic tool, not Mac-office. At that time, my colleagues and I couldn't understand him. We thought the Micro-office was one of the best programs in the world and we even didn't know what is the Mac-office.
Experience2
In 2009, my company upgraded the Micro-office version from 2003 to 2007. Micro-office 2007 is totally different from the previous version. They become more graphical and functional. My colleagues and I knew the Micro-office 2007 followed the Mac-office.
Now, Microsoft is not the market leader anymore. They become a follower of Apple regardless that they acknowledge this fact. However, I don't think Macrosoft will disappear as they still have the huge power of capital and experience.
Microsoft was a market leader in the world when the window was introduced in the world. No one had a doubt that this company was the leader as we were able to access the computer without the fear owing to the window.
After the birth of GOOGLE and the growth of APPLE, their glory started to fade out. Due to the power of market share, they have been able to keep their position as a leader, especially in Asia. However, many people don't think Microsoft is the leader anymore, even in Asia. My two experiences show their position in Asia has been changing for the last few years.
Experience1
In 2007, I met my new boss who had lived in the US for almost 10 years. He strongly complained that my company used Micro-office as a basic tool, not Mac-office. At that time, my colleagues and I couldn't understand him. We thought the Micro-office was one of the best programs in the world and we even didn't know what is the Mac-office.
Experience2
In 2009, my company upgraded the Micro-office version from 2003 to 2007. Micro-office 2007 is totally different from the previous version. They become more graphical and functional. My colleagues and I knew the Micro-office 2007 followed the Mac-office.
Now, Microsoft is not the market leader anymore. They become a follower of Apple regardless that they acknowledge this fact. However, I don't think Macrosoft will disappear as they still have the huge power of capital and experience.
2010년 5월 23일 일요일
Diary] Life
Dictionary Definition
Life: The quality whcih people have when they are not dead
Diary
Today last year, he, I like and respect, threw away his life. That choice was his solution to settle problems he conflicted and to keep his dignity. It took one year after his death. Too many things seem to be changing. In the other hand, anything doesn't change at all. News in my country is saying "WAR" unlike under his administration. There are a lot of people who try to defeat him who has already gone like when he left.
I don't know what is the best and the right answer in life. What I only want is that all people have their own dignity regardless what they have. I liked him and I'm still missing him as he always tried to improve human dignity.
Life: The quality whcih people have when they are not dead
Diary
Today last year, he, I like and respect, threw away his life. That choice was his solution to settle problems he conflicted and to keep his dignity. It took one year after his death. Too many things seem to be changing. In the other hand, anything doesn't change at all. News in my country is saying "WAR" unlike under his administration. There are a lot of people who try to defeat him who has already gone like when he left.
I don't know what is the best and the right answer in life. What I only want is that all people have their own dignity regardless what they have. I liked him and I'm still missing him as he always tried to improve human dignity.
2010년 5월 18일 화요일
IS Assignment] Foursquare
The Present of Foursquare
Foursquare makes a money by gathering data from their users, recreating information from these data, and finally selling the information to customers.
Gathering Data and Recreation Information from Users
1. Who are users?
Main users of Foursquare are people who have smartphone such as iphone, android, blackberry, and palm. In short, people who have a cell-phone with a web browser. Also people who have a normal cell-phone can be users in US because they developed the technology called SMS shortcode.
2. What value do they provide to users?
Foursquare tries to be friend-finder and social city guide for users. They provide information necessary users to explore user's neighborhoods such as Friend's whereabouts, good places to meet, and restaurant reviews.
3. How can they provide this value to users?
Foursquare provides this value through a mobile phone application. Users provide their data about their whereabouts and are given information such as where their friends are and recommended places to go through this application.
Their service for users largely consists of four parts. The first is "CHECK-IN TO PLACES". If I tell them my whereabouts, they tell where my friends are, recommend good places to go and things to do nearby, and tell my friend's favorite places. This service is a back-bone of Foursqure service for users as they gather user's data and recreate information from these data through this service. The second is "SHARE YOUR EXPERIENCE WITH FRIENDS". They encourage users to create and share to do list nearby. This service also gather user's data and recreate information. The third and final service is "EARN POINTS AND UNLOCK BADGES" and "BECOME THE MAJOR". Users earn points whenever they check-in and are provided discount tickets. These benefits are other tool to attract users.
How many users use their service is vital to Foursquare as users provide the raw data changed to valuable information.
Selling the Information to Customers
1. Who are Customers?
Foursquare's customers largely consist of three parts; small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi***.
2. What values do they provide to customers and How do they do it?
Foursquare provides bar or restaurant's owners new ways to advertise their shops and to connect with their customers. To brands with retail chains or huge multinational company, Foursquare provides information on people's spend patterns, which is vital in marketing. In order to do so, Foursquare analyses huge data obtained from their users and finds out valuable information.
The Future of Foursquare
1. Can users increase?
I think the probability of increase in users is high as the smartphone market is fast growing and information and benefits Foursquare provides is enough to attract new users.
2. Can customers increase?
I think big customers such as Pepsi will increase rapidly as the information Foursquare provides is essential and valuable to them. Marketing is very important in 21 century market. Marketers should know their customer behavior and consideration when they purchase something. This is the first step all marketers should do and the most important step. Foursquare can information necessary in this step.
Foursquare is rapidly growting and this growth rate will be countinued becouse of two basic reasons I mentioned above.
* User: Someone who use Foursquare's service for free
** Customer: Someone who pay money to Foursquare
*** http://www.businessinsider.com/foursquare-plots-its-business-model-2010-2#ixzz0oLuJDMLD. 2#ixzz0oLu9h4Ht
Foursquare makes a money by gathering data from their users, recreating information from these data, and finally selling the information to customers.
Gathering Data and Recreation Information from Users
1. Who are users?
Main users of Foursquare are people who have smartphone such as iphone, android, blackberry, and palm. In short, people who have a cell-phone with a web browser. Also people who have a normal cell-phone can be users in US because they developed the technology called SMS shortcode.
2. What value do they provide to users?
Foursquare tries to be friend-finder and social city guide for users. They provide information necessary users to explore user's neighborhoods such as Friend's whereabouts, good places to meet, and restaurant reviews.
3. How can they provide this value to users?
Foursquare provides this value through a mobile phone application. Users provide their data about their whereabouts and are given information such as where their friends are and recommended places to go through this application.
Their service for users largely consists of four parts. The first is "CHECK-IN TO PLACES". If I tell them my whereabouts, they tell where my friends are, recommend good places to go and things to do nearby, and tell my friend's favorite places. This service is a back-bone of Foursqure service for users as they gather user's data and recreate information from these data through this service. The second is "SHARE YOUR EXPERIENCE WITH FRIENDS". They encourage users to create and share to do list nearby. This service also gather user's data and recreate information. The third and final service is "EARN POINTS AND UNLOCK BADGES" and "BECOME THE MAJOR". Users earn points whenever they check-in and are provided discount tickets. These benefits are other tool to attract users.
How many users use their service is vital to Foursquare as users provide the raw data changed to valuable information.
Selling the Information to Customers
1. Who are Customers?
Foursquare's customers largely consist of three parts; small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi***.
2. What values do they provide to customers and How do they do it?
Foursquare provides bar or restaurant's owners new ways to advertise their shops and to connect with their customers. To brands with retail chains or huge multinational company, Foursquare provides information on people's spend patterns, which is vital in marketing. In order to do so, Foursquare analyses huge data obtained from their users and finds out valuable information.
The Future of Foursquare
1. Can users increase?
I think the probability of increase in users is high as the smartphone market is fast growing and information and benefits Foursquare provides is enough to attract new users.
2. Can customers increase?
I think big customers such as Pepsi will increase rapidly as the information Foursquare provides is essential and valuable to them. Marketing is very important in 21 century market. Marketers should know their customer behavior and consideration when they purchase something. This is the first step all marketers should do and the most important step. Foursquare can information necessary in this step.
Foursquare is rapidly growting and this growth rate will be countinued becouse of two basic reasons I mentioned above.
* User: Someone who use Foursquare's service for free
** Customer: Someone who pay money to Foursquare
*** http://www.businessinsider.com/foursquare-plots-its-business-model-2010-2#ixzz0oLuJDMLD. 2#ixzz0oLu9h4Ht
2010년 5월 15일 토요일
Diary] Process & Result
Dictionary definition
Process: a series of actions which are carried out in order to achieve a particular result
Result: something that happens or exists because of something else that has happened
Diary
Which one is more important between process and result? It is the difficult question. This choice is getting more difficult as I'm getting older. I'm not innocent anymore enough to believe the only right process can promise the right result. As well, I'm not reckless to consider the only result. In this grey life, the only thing I want is to enjoy the process. Are you enjoying the process you're doing now?
Process: a series of actions which are carried out in order to achieve a particular result
Result: something that happens or exists because of something else that has happened
Diary
Which one is more important between process and result? It is the difficult question. This choice is getting more difficult as I'm getting older. I'm not innocent anymore enough to believe the only right process can promise the right result. As well, I'm not reckless to consider the only result. In this grey life, the only thing I want is to enjoy the process. Are you enjoying the process you're doing now?
2010년 5월 12일 수요일
Diary] Sign lanuage
Wikipedia Definition
A language which, instead of acoustically conveyed sound patterns, uses visually transmitted sign patterns to convey meaning-simultaneously combining hand shapes, orientation and movement of the hands, arms or body, and facial expressions to fluidly express a speaker's thoughts
Diary
I learned sign language when I was a university student. At that time, I thought I understood people, who cannot help using sign language, and their difficulties. Now I'm not able to say I know their difficuties. I'm experiencing just less than 1% of their difficuties caused by a lack to communication tool. After even this experience, I'm learning my thought that I can understand their difficuties is arrogant.
A language which, instead of acoustically conveyed sound patterns, uses visually transmitted sign patterns to convey meaning-simultaneously combining hand shapes, orientation and movement of the hands, arms or body, and facial expressions to fluidly express a speaker's thoughts
Diary
I learned sign language when I was a university student. At that time, I thought I understood people, who cannot help using sign language, and their difficulties. Now I'm not able to say I know their difficuties. I'm experiencing just less than 1% of their difficuties caused by a lack to communication tool. After even this experience, I'm learning my thought that I can understand their difficuties is arrogant.
2010년 5월 10일 월요일
Diary] Colleaque and Friend
Dictionary definition
Colleaque: People you work with, especially in a professional job
Friend: Someone who you know well and like, but who is not related to you
Diary
I thought I could meet new friends, not just colleaque or peer in this school. Thank him who enables me to have hope.
Colleaque: People you work with, especially in a professional job
Friend: Someone who you know well and like, but who is not related to you
Diary
I thought I could meet new friends, not just colleaque or peer in this school. Thank him who enables me to have hope.
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